No matter what type of business you have, having a blog full of insightful information is key to your business’s success. If starting a business blog is something you’ve been reluctant about, get ready to change your mind. Businesses worldwide (including your competitors) are taking advantage of the power of blogging. With these impressive statistics from Quicksprout, it is no wonder that blogging is quickly becoming a top priority.

  • 61% of U.S consumers have made a purchase based on a blog post
  • 60% of consumers feel positive about a company after reading its blog
  • Small businesses with blogs generate 126% more leads

Why do I need a blog for my business?

Blogging gives you a way to reach and connect with readers that advertisements don’t. Rather than just selling to your audience, blogging gives you the freedom to inform your readers on the topics they care most about, in a less sales-y way.

On your blog, you can educate your audience on what your company is all about and the different products and services you offer. After all, 70% of customers learn about a company through articles rather than ads. With so many people relying on blogs to learn more about companies, it only makes sense to write and publish blogs on a consistent basis.

While writing valuable articles benefits readers, it helps your business and online marketing strategy too. Curious to know how? Keep on reading!

Blogging improves your web traffic

Every time you publish a blog post, one more page on your website gets indexed on search engines. What exactly does this mean? It means that you’re boosting the likelihood of people finding and visiting your website! If you write blogs with search engine optimization (SEO) best practices in mind, you’re also improving the number of organic keywords that your website ranks for (the words that people might Google when trying to find your company or a competitor). Publishing great content helps new visitors discover your business without even searching for your company name. It’s the content that you write that helps new customers discover your company.

The beauty about blogging is that you don’t have to be a household name for your content to be highly ranked. Readers love to share amazing articles that they think their social networks would find interesting. This is especially the case when you write helpful blogs that address people’s questions and concerns. When you provide valuable content, readers are more likely to come back to your blog for more.

Do you need help with your blogs and content strategy? Reach out to us today. We’d be glad to help!

Blogging establishes authority in your industry

Blogging is also a great way to showcase your knowledge and expertise in your industry. In your blog, you can discuss the latest news and trends happening in your industry (and why it matters to your audience). When you write timely blogs like this, you’re showing that you stay on top of the latest developments within your field. Readers will then eventually start to rely on you to deliver important information that they should know about.

If you are writing a blog as a recruitment agency, for example, we can assume your target audience for your blog is job seekers. You can then write blogs that discuss the top skills that employers in your city seem to be looking for in candidates lately. This is insight that job seekers wouldn’t typically have – but is intel that you have as an expert. With this information, job seekers can emphasize that they have those skills or look into learning them.

By being a great resource for information, you build trust and customer loyalty with your audience. Earning and keeping your readers’ trust isn’t something to take lightly, because when these readers are ready to make a decision on a product or service, they are far more likely to consider your business first.

Blogging can help you get more leads

According to a HubSpot study, 66% of the companies included in their research had a blog. Those companies generated 67% more leads than companies without one. This is a significant number that just can’t be ignored. Maintaining a blog doesn’t have to be a full-time job – you are by no means obligated to write and publish blogs every single day. Find a regular posting schedule that works for you and stick to it as much as possible. The effectiveness of blogs doesn’t wear off, either – as long as they are well-written and helpful to readers, even older blogs can help your company generate traffic and leads.

So, how exactly can you get new leads through your blogs? You need to write clear and captivating calls-to-action in every one of your posts. A call-to-action can be anything from asking readers to subscribe to your newsletter or asking them to contact you to set up an appointment. A strong call-to-action should be persuasive and demonstrate why it would be beneficial for the reader to make a move.

It’s time to get your blog up and running

It has been proven by numerous studies that businesses with blogs garner more leads than ones that don’t. So if you’re not already on the blogging train, it’s time to hop on! TopTalent Communications specializes in writing well-researched and engaging blogs for recruitment agencies. If you’re looking for someone to take the reigns and produce top-shelf content for your agency, look no further. Get in touch with us today!