Having a great website means much more than just having one that is aesthetically pleasing. Would you purchase a house that looks nice from the outside, but is falling apart on the inside? Probably not. A well-designed site inside and out with a clear and concise message is absolutely vital to the success of any business: almost 50% of visitors cite website design as the number one factor in determining a brand’s credibility.
When it comes to the staffing and recruiting world, a successful website design typically entails having a simple job board and application process along with an easy to understand navigation system, tied together with an attractive design. The way you choose to lay out your website is the first impression that new customers will have of your brand. How do you want them to remember you?
In a digital age ripe with competition, there is no room for websites that are not designed with a balance of form with function in mind. Read on to learn how web design can make or break your business.
SEO Must be Top of Mind
A well-designed website will not only be nice to look at. Even more importantly, it can help bump up your ranking on Google, which is the main goal of having a website in the first place! The goal of SEO, or search engine optimization, is to rank as high as possible in the search results when someone Googles keywords related to your field or industry.
If your web design does not take SEO into account, it will get lost in the melee of staffing and recruiting competitors, which is the exact opposite of what you want. There are lots of ways to boost your SEO from within your web design, from awesome blog content to strategic keyword placement. For more information, reach out to our design team – you’ll be happy you did!
Your Website Must be User-Friendly
Perhaps the most obvious downside to bad web design is that hard to navigate sites are unlikely to garner a second visit. If a potential candidate can’t find what they are looking for within a few clicks, they may end up giving up and reaching out to one of your competitors.
The average attention span is less than 10 seconds long. Keep this is mind when imagining how your customer is navigating through your site. Make sure that your company’s mission, offerings and contact information are all easy to find. Also, don’t beat around the bush with any of this – it should be immediately clear what your company does and how you can help job seekers.
Your Website Must be Mobile-Friendly
You must also take into account that your users may not be viewing your site from a computer – an estimated 40% of users do their online browsing exclusively from a smartphone. A design that translates seamlessly to a smaller screen shows that you value visibility and accessibility for your potential customers.
Having a website that is functional from any screen helps to accommodate people that look for jobs whenever they have a spare second. According to a recent study, 52% of job seekers search for new jobs from their bed and 15% of them search from the restroom. Making your website readily available and visible to anyone and everyone will increase your chances of return customers.
Show Off Your Personality
There is no arguing that websites must be functional to accommodate the needs of potential candidates. But your website is also a chance to showcase your brand’s unique personality, which is essential to standing apart from your competition. Staffing and recruiting websites that are bland and unimaginative can come across as too corporate and unapproachable, both of which can turn job seekers off.
As a brand, you have the authority to decide how exactly you want to be perceived by your audience. Do you want to be known as the agency that is playful and fun, or polished and professional? Every decision has some bearing, from overall layout down to details like colour choices and font. There is a ton of flexibility when it comes to design, but it is crucial to pick one that appeals to your target audience, because this is instrumental in determining whether or not they come back to you.
Does your website need a facelift? TopTalent can help with that. Drop us a line today to see how!