Digital marketing has done wonders for countless business fields, and the world of staffing and recruiting is no different. The staffing and recruiting industry is in a state of growth right now, and as such, agencies need to keep up with the ever-present influence of digital marketing in order to stay at the top of their game.
In the staffing and recruiting industry, digital marketing means taking a relatively traditional field and catapulting it into the future. It can encapsulate a number of things, including the use of social media, content creation, branding, mobile marketing, web design, search engine optimization (SEO), and more. It allows staffing firms to access more potential candidates in new and creative ways – and in today’s hyper-competitive job market, being creative is somewhat of a necessity.
Digital marketing and tools are changing these industries for the better by presenting more opportunities and perspectives to those in the staffing and recruiting industry, all at the same time. Here are a few reasons why it’s a great idea.
The Ability to Access More People Than Ever Before
We know that finding the perfect candidates can be tricky business. Before, the likelihood of the right candidate seeing your job board or advertisement at the right time was fairly low – job postings just weren’t covering enough surface area.
But with the implementation of digital marketing techniques for the staffing and recruiting industry, it has become that much easier to access more potential present and future candidates. By posting jobs and engaging with potential job seekers on multiple digital platforms, such as various social media outlets, job boards, websites, email marketing and targeted advertisements (to name a few), a whole new realm of untapped talent can be accessed.
Digital marketing can also help to foster meaningful networks of professionals, which can be beneficial when trying to make placements. A good chunk of candidates today are passive, meaning they are not actively looking for a job. But, with more accessibility to a social network of like-minded professionals and job opportunities, they could very well soon become active.
Gives Staffing and Recruiting Agencies More Brand Identity
The fun side of digital marketing involves deciding how you want to present your brand to the world. Staffing and recruiting is serious business – but that doesn’t mean there isn’t some wiggle room to show off your personality. And in a digital age where being creative and different is welcomed, that wiggle room should be taken advantage of whenever possible.
Placing a focus on things like design and unique personality in a business that is typically regarded as a serious one might seem inconsequential, but it is how your prospective candidates will remember you. Today’s job seekers, especially the passive ones, spend a huge amount of time on their social media profiles and browsing the web (over 2 hours a day, according to recent research). Even if they aren’t actively looking for a job, an agency with a punchy website design and carefully curated social media profiles with recognizable brand personality will be the one that they reach out to when they are ready.
Speeding Up the Hiring Process
Digital tools take a lot of the headache and time out of the job search, for job seekers and employers alike. They not only allow recruiters to perform functions that they may not have been able to before, like pre-screening candidates with an applicant tracking system, but they speed up those processes as well. This is critical, since the average candidate is off the market within just 10 days of starting their job search. That means recruiters have to do everything they can to lock them in before the competition does.
One easy way to do this is to consider implementing a simplified job board and application process. Along with a streamlined digital marketing strategy, getting potential candidates to apply to your jobs will be a breeze. In an age of short attention spans and instant gratification, candidates will remember when a job application process is smooth, simple and fast. On the other side, employers can rest assured that they are locating, screening and interviewing potential candidates in a more efficient way. It’s a win-win!
Gives Job Seekers More Leverage
On the flip side, staffing agencies taking a digital approach also has its advantages for job seekers. Because there are so many more avenues for looking for jobs, candidates are presented with more opportunities and options than ever before. Before, a candidate may have only seen job listings in one place, like a job board. Now, you have to throw social media, networking, email newsletters, advertisements, and so on into the mix.
It is no secret that the staffing and recruiting industry is presently working within a candidate-driven market, and has been for the past several years. This essentially means that there is more competition for employers to find and retain employees, and those candidates have a ton of leverage at their disposal. Staffing and recruiting agencies have to get creative in order to address this fact. Finding the right strategy to attract the best of the best doesn’t always happen overnight, but push through – it is the way of the future. And if you need a little help, you can always drop us a line.